Our Team
Audrey Sierends
An F&B entrepreneur whose work is guided by empathy, impact, and the belief that business can create meaningful opportunities for others.
Her Background
Growing Up Around Food, Business, and People
Hi everyone, my name is Audrey Sierends. I am an F&B entrepreneur based in Shanghai and Malang.
I grew up in a family involved in the food and beverage industry, so from a young age, I was surrounded by how businesses operate and how people connect through food.
Over time, I began to see that business is not just about selling a product, but about creating experiences and relationships.
To learn more about my journey, please visit audreysierends.squarespace.com .
Her Focus
- Food and beverage entrepreneurship
- Community impact
- Opportunity creation
- Empathy-driven business
Responsibility
Seeing Privilege as Something to Share
As Audrey grew older, she became more aware of the privilege she had, whether through the opportunities she was given or the environment she was raised in.
Instead of seeing privilege as something to keep, she began to see it as a responsibility to share. That belief continues to shape the way she approaches everything she builds.
Impact
Business as a Platform for Change
Today, Audrey sees business as a platform for impact. Through Kopi Cinta and other initiatives, she focuses on creating something that goes beyond transactions.
Her goal is to bring people together, create opportunities for those who are often overlooked, and build a sense of connection and belonging.
Her Reflection
For Audrey, what matters is not only growth in numbers, but the depth of impact—how much we can truly make a difference in someone’s life, no matter how small it may seem.
She is still learning every day, but one thing she holds onto is this: whatever we build should come from a place of empathy, and should always give back more than it takes.